In an extraordinary recognition of its worldwide impact, the Rosen College of Hospitality Management was highlighted at the United Nations (U.N.) General Assembly. Personally invited by the president of the General Assembly, Professor of Tourism Economics and Management Robertico Croes presented during the High-level Thematic Event on Tourism.
“Very few individuals receive a personal invitation from the president of the General Assembly to speak at the U.N., and I am privileged to be one of them,” Croes states. Over the last two decades, Rosen College has significantly expanded its research capabilities, establishing itself as a global leader in hospitality and tourism studies. This growth is evident in the college’s extensive contributions to research, international partnerships, and its influence on global tourism policy. Rosen College’s reputation is further enhanced by its publication, the Rosen Research Review, of which Croes is the editor, reaching over 150 countries and boasting more than 1 million readers worldwide.
“This global acknowledgment of Rosen College is a testament to the collective knowledge and research capabilities we have developed,” Croes remarks. Advancing Global Sustainability Through Tourism The U.N. event included a discussion about the future of tourism. During the conversation, Croes talked about the intricate connection between tourism, sustainability, and the U.N.’s 17 Sustainable Development Goals (SDGs), which aim to eradicate poverty, safeguard the planet, and ensure prosperity for all. He stressed that the event was one of the few times in decades that the U.N. has focused so intensely on tourism, especially in the aftermath of the COVID-19 pandemic.
“COVID-19 has exacerbated poverty and underscored healthcare disparities, particularly in developing nations,” he explains. “Addressing these issues in the context of sustainability and the SDGs is critical.” During this year’s National Travel and Tourism Week, observed from May 19-25, Croes’ remarks carry even more weight. This annual celebration, established in 1983, underscores travel’s essential role in driving economic growth, fostering vibrant communities, and enriching lives. This year’s theme emphasizes how travel and tourism are crucial to the nation’s economy and the well-being of its citizens.
During his presentation, Croes further emphasized how thoughtful tourism and sustainability management can enhance lives. “For me, it was particularly moving because I had the opportunity to stand on the podium where heads of state address and share our research on the future of global tourism, the importance of sustainability and well-being, how these two intersect, and how tourism can be a key instrument to help people progress and improve their lives,” he shared.
Croes cited an interesting example from the Netherlands. “If the Dutch had solely considered environmental sustainability in the 1950s, significant parts of the country would be underwater today,” he remarked. “Their innovation in constructing dikes reclaimed land and pushed the boundaries of what’s achievable.” He emphasized that focusing too narrowly on environmental concerns can hinder human ingenuity and solutions that benefit both people and the planet.
“We should foster creativity and offer opportunities for innovative solutions that benefit everyone,” he stated. Croes also emphasized that residents of tourist destinations should determine how tourism impacts them. “It’s not for scholars to dictate; we can outline principles, but the people should decide what’s best for their well-being,” he insisted. This democratic approach, he argued, is essential for fostering creativity and ensuring tourism benefits everyone.
From Diplomacy to Academia Croes’ recent presentation at the U.N. isn’t his first visit to the General Assembly. In the early ’80s, he visited the U.N. General Assembly while working as a junior diplomat in the foreign affairs department of the Netherlands Antilles. He sat in the Dutch Kingdom delegation, listening to heads of state discuss global challenges and requests for international support.
“It was a defining moment in my career,” Croes recalled. After starting his career in diplomacy, Croes transitioned into academia, where he has become a leading voice in tourism economics and management. His expertise covers tourism economics, human development, poverty alleviation, and tourism management, particularly in small and developing economies. Croes has made significant contributions to the field, writing six books, including Small Island and Small Destination Tourism and A Modern Guide to Tourism Economics, and publishing over 100 works. Notably, he co-authored a report with other Rosen College faculty that was presented at the U.N.’s Ocean Conference in 2022. Croes also leads the Infectious Disease and Travel Health Project at UCF, funded by a $4.5 million university grant.
At Rosen College, Croes is a strong proponent of integrating broader perspectives into tourism education. He believes future leaders should focus not only on profit but also on creating opportunities for individuals and communities. “Our research should nurture creativity and provide opportunities for others, ensuring a holistic view of resources beyond just material wealth,” he expressed.
Croes envisions a program that includes experiences from non-governmental organizations, corporations, politicians, and religious leaders, preparing students to lead with a comprehensive understanding of their impact on society. “A leader’s decisions can have far-reaching consequences, affecting families, communities, and even national economies,” he remarked. “It’s not about small administrative details; it’s about making an impact on society. We need to focus on what’s relevant, impactful, and useful.”
As National Travel and Tourism Week draws to a close, Croes’ journey from diplomat to advocate serves as a timely reminder of tourism’s potential to drive positive change. Reflecting on Rosen College’s role in global discussions, Croes concluded, “The collective knowledge at Rosen College stands as a beacon on the global stage. Our commitment to research and education in tourism not only propels academic excellence but also significantly contributes to international policy and community well-being.”
Croes’ insights offer a compelling vision for the future of tourism, one that resonates far beyond the walls of the U.N.